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Icon Features

Why Choose Us?

Frame (21)

Unmatched Power Efficiency

Made with 99.97% pure electrolytic copper for 100% conductivity—ensuring zero power loss and maximum pump performance.

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Triple-Layer Protection for Maximum Safety

Insulated with 100% virgin-grade PVC for superior protection against short circuits, moisture and abrasion.

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Precision You Can Trust

Manufactured using German-engineered Niehoff machines for consistent quality, flexibility and long-term reliability.

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Hassle-Free Installation

Flexible, lightweight and easy to handle—ideal for quick, tangle-free installation in deep borewell setups.

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Where our solutions work best

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Home Borewell Systems
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Farm Borewell Systems
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Sewage Treatment Plants (STPs)
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Fire Protection and Emergency Pumping Systems
apartments (3)

Industrial and Utility Water Systems
Icon Installation

Install with Confidence. Maintain with Ease.

Step 1

Choose the right flat cable based on the voltage and current needs of your motor setup. Measure and cut the cable to the required length, ensuring a clean, even cut.

Step 1
Step 2

Plan the cable path in advance, avoiding sharp bends or obstructions. Ensure it allows for easy access and future maintenance.

Step 2
Step 3

Use a wire stripper to remove the outer PVC sheath and expose the three core wires. Take care not to damage the insulation of individual conductors.

Step 3
Step 4

Connect the three exposed cores to the starter and motor terminals, ensuring correct polarity and secure grounding. Use terminal lugs or connectors as needed.

Step 4
Step 5

Double-check all connections for tightness and insulation. Ensure the cable is securely fixed in place using cable ties or clamps to avoid sagging or damage.

Step 5
Step 1
Step 2
Step 3
Step 4
Step 5
Icon Do’s and Don’ts

Do’s

Double-check installation: Always verify that the flat cable is installed correctly before operating the system.

Use proper stripping tools: Only use recommended tools to remove the outer PVC sheath to avoid internal damage.

Ensure waterproofing: If the cable is exposed to moisture, apply proper waterproofing to prevent short circuits.

Use proper insulated connectors: When connecting two flat cables, always use high-quality insulated tape or connectors.

Install a fuse system: Use fuses to safeguard the cable from voltage fluctuations and reduce the risk of short circuits.

Don’ts

Don’t daisy-chain flat cables: Avoid connecting multiple flat cables between the motor and starter—this increases the risk of cable bursts

Avoid using metal wires: Never tie flat cables to pipes using metal wires, as this can damage the cable insulation.

Don’t use knives to strip cables: Using sharp tools like knives can nick or cut the conductors—always use proper stripping tools.

Pioneering innovations in piping solutions

German Wire Drawing Technology

German Wire Drawing Technology

Precision-drawn using Niehoff machines for consistent quality and flexibility.

Triple-Layer PVC Sheathing

Triple-Layer PVC Sheathing

100% virgin-grade PVC for flame, oil, and moisture resistance.

Pure Copper Core

Pure Copper Core

99.97% electrolytic copper for 100% conductivity and zero power loss.

Certified for Peace of Mind

Certified for Peace of Mind

Tested and approved by the Central Power Research Institute (CPRI) as per IS 694 standards

Ready to explore Ashirvad Ashwa Flat Cables for your borewell? Let’s chat.

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Frequently Asked Questions

What is a 3-core flat cable?

A 3-core flat cable includes three individual conductors—typically for live, neutral, and earth—encased in a durable PVC sheath for safety and insulation.

Choose based on your motor’s horsepower (HP), depth of installation, voltage requirements, and insulation needs. Refer to our technical leaflets or consult an expert for guidance.

Ashirvad Ashwa Flat Cables are CPRI-certified, made with 99.97% pure copper for 100% conductivity and minimal power loss. Designed as per IS 694 standards, they offer excellent protection against water and oil—ensuring safe, long-lasting submersible motor performance.

Standard drum lengths are 100, 300, 500, and 1000 meters. Custom lengths can be supplied based on project needs.

Ashirvad Ashwa Flat Cables are highly flexible and durable. They bend easily—even up to 360°—without cracking or breaking.

Flat cables are used in agricultural borewell systems to supply electrical power from the surface to submersible pumps installed deep inside the borewell. They form a critical link between the power source and the pump motor, ensuring uninterrupted operation during irrigation cycles. In farm environments where pumps run for long hours, high‑quality flat cables help maintain reliable power delivery and safe pump functioning.

Flat cables ensure efficient power supply by minimising electrical losses and delivering consistent voltage to the submersible pump, even at greater depths. Their design allows better heat dissipation and stable conductivity, which helps the pump operate at optimal efficiency. Ashirvad flat cables are engineered with precision and quality insulation, supporting smooth pump performance and reducing energy wastage in agricultural borewells.

High‑conductivity copper is important in borewell flat cables because it allows efficient transmission of electrical energy with minimal resistance and power loss. This results in better motor performance, reduced heating, and lower electricity consumption—factors that are especially important for pumps running long irrigation cycles. Ashirvad flat cables use high‑purity copper conductors to support consistent power flow and dependable pump operation in farming applications.

In deep borewell installations, flat cables are required to withstand continuous exposure to moisture, pressure, and operational stress while maintaining electrical integrity. Their flexible construction and robust insulation help prevent damage during installation and long‑term use. Ashirvad flat cables are designed to perform reliably at depth, ensuring safe power delivery and stable operation of submersible pumps in agricultural borewells.

The durability of flat cables in farm environments depends on factors such as conductor quality, insulation material, resistance to moisture and abrasion, and installation practices. Exposure to water, soil conditions, and voltage fluctuations makes robust construction essential. Ashirvad flat cables are manufactured with multiple insulation layers and quality materials to withstand challenging agricultural conditions, supporting longer service life and reduced maintenance requirements.