Partha Basu, Managing Director of Ashirvad by aliaxis, was featured in Hindustan Times’ HT Insight section through a thought‑leadership article titled “Every Drop Tells a Story”, where he reflected on India’s evolving relationship with water and the urgent need to shift the conversation from scarcity to effective management. The article examined India’s water challenges through a systems lens, highlighting how intelligent use, reuse, and distribution of water would shape the country’s long‑term sustainability.
In the article, Basu highlighted the realities of water consumption across agriculture and industry, underscoring the importance of re‑engineering usage patterns rather than imposing rigid restrictions. He pointed to the significant opportunity created by untreated industrial wastewater and the need for closed‑loop, circular water systems that reduced dependence on primary water sources while supporting economic growth.
The piece also acknowledged the role of national initiatives such as Jal Jeevan Mission, Jal Shakti Abhiyan, Catch the Rain, Atal Bhujal Yojana, and Pradhan Mantri Krishi Sinchai Yojana in strengthening India’s water stewardship efforts. By weaving together policy action, industrial responsibility, and cultural context, the article positioned water not merely as a finite resource, but as a shared national responsibility—reinforcing Ashirvad by aliaxis’s perspective on sustainable infrastructure and long‑term water security. Read the full article here.